Value Supply And Demand
The more valuable an offer is, the more successful the
person will be.
A valuable offer is one in which the
value is worth more than the money paid for
it.
What is more valuable for a homeless starving person… a $30
fish platter or a $30 fishing pole? Value Supply And Demand
counts.
The same goes for business. People pay money for value. If
their money is not spent on a product, it is because they felt
their money would be better spent on something else that is
more valuable.
One of the best things a marketer can do is present their
products in a manner in which it convinces people that they
just can not live without it.
It must be purchased and the product is so valuable it’s
priceless!
If the product is indeed extremely valuable and worth so
much more than the money spent on it, then those customers will
practically beg for more – and will not think twice about
spending double, triple or much more for future products.
With value, it’s smart to think of products as services. You
see, people buy products and services all the time. But if a
product is so valuable that it holds onto people for a long
time, like a service could… the perceived value skyrockets.
For example, the book think and grow rich is so valuable
that people today continue to quote from it, talk about it and
practice it’s teachings to this day.
Isn’t it more like a service than a book, or product? I hope
this makes sense. Another example would be a dictionary. It’s
more of a service than a product.
This is why software can be such great products. People buy
the software and use it over and over. The value can be great
because people get miles out of the purchase.
Questions to ask is:
How much value am I providing my customers with this
product/service?
How can I increase the value?
How can I put myself in my customer’s
shoes?
What is it about my product/service that will create
the type of value where people will feel that they can not live
without it?
Is there demand
for this product?
Are people
already buying a similar type of product?
These are the type of questions a business person should
ask. If there is great value, then customers will refer others…
and buy over and over again.
A Real
Business 
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